About this Privacy Policy

This privacy policy was updated on 15/05/2018

This privacy policy applies when you visit or use the NLMD website (the 'Service'). This privacy policy may be supplemented by additional privacy statements, terms or notices provided on certain areas of the Service or during our interactions with you.


The General Data Protection Regulation

The General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) is a regulation by which the European Parliament, the Council of the European Union and the European Commission intend to strengthen and unify data protection for all individuals within the European Union (EU).

The GDPR defines 'personal data' as any information relating to an identified or identifiable person who can be identified, directly or indirectly, in particular by reference to a name, an address, phone number, an identification number, location data or an online identifier.

The Data Protection Principles

The GDPR sets out the following principles with which any party handling personal data must comply. All personal data must be:

  • Processed lawfully, fairly, and in a transparent manner in relation to the data subject.
  • Collected for specified, explicit, and legitimate purposes and not further processed in a manner that is incompatible with those purposes.
  • Adequate, relevant, and limited to what is necessary in relation to the purposes for which it is processed.
  • Accurate and, where necessary, kept up to date. Every reasonable step must be taken to ensure that personal data that is inaccurate, having regard to the purposes for which it is processed, is erased, or rectified without delay.
  • Kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data is processed.

Privacy Policy

Your right to privacy matters to us and we strictly adhere to the requirements of GDPR legislation in the UK. National Livestock Management Database (NLMD) Ltd places high importance on the correct, lawful, and fair handling of all personal data, respecting the legal rights, privacy, and trust of all individuals with whom it deals.

Outlined below is a summary of how our commitment to ensuring information that you provide is handled appropriately and in confidence:

Information We Collect

We collect information about you in the following ways: directly from you, or somebody acting on your behalf and through the Service's technologies.

We use website cookies as part of the normal use of our website. You can control cookies through your browser’s settings and other tools. However, if you block certain cookies, you may not be able to register, login, or access certain parts or make full use of the Service. For more details, view our Cookie Policy.

We do not buy personal data from any source.

Data You or Your Representative Provide to Us

The types of personal information that we collect directly from you or your representative depends on how you interact with us and the Service and includes:

  • Contact details, such as your name, email address, postal address and phone number;
  • Account login credentials, such as usernames and passwords;
  • Your CPH, herd and flock number;
  • Comments, feedback and other information you provide to us, including questions or information you send to customer support;

Data From Service Use

The Service automatically collects information about how you and your device interact with the Service, including:

  • Computer, device and connection information, such as IP address, browser type and version, operating system and other software installed on your device;

How We Use Your information

Depending on how you interact with us and the Service and your preferences, we use your personal information to:

  • Provide, activate and manage your access to and use of the Service;
  • Process and fulfil a request or other transaction;
  • Provide technical, product and other support and to help keep the Service working, safe and secure;
  • Enhance and improve the Service and our other products and services and to develop new products, services and benefits;
  • Respond to your requests, inquiries, comments and concerns;
  • Notify you about changes, updates or other announcements related to the Service and our other products and services;
  • Comply with our legal obligations, resolve disputes, and enforce our agreements.

Sharing Your information

We do not sell, rent or exchange your personal information with any third party for commercial reasons.

We only share your personal information with the following, as part of the legitimate business requirements for processing your requests:

  • When you register with a group, the administrator for the chosen group will approve your registration and add you to the group. Once you are added, other group members may be able to see your personal data. This will depend on how the group has been setup for sharing. In some instances, other group members can only see anonymised, aggregated information; in others, group members do not have access to any other member's data; group administrators will usually have access to all data. For details about the level of data sharing within a group, please contact us. The NLMD website provides a method for you to leave a group with which you have registered (you can find this facility on the My Account page).

We may, for legal reasons, be required to disclose your personal information but only when we have a good faith belief that such disclosure is necessary to:

  • meet any applicable law, regulation, legal process or other legal obligation;
  • detect, investigate and help prevent security, fraud or technical issues; and
  • protect the rights, property or safety of NLMD, our users, employees and others;

and as part of a corporate transaction, such as a transfer of assets to or an acquisition by or merger with another company.

Accessing and Updating Your information

The Service allows registered users to directly access and review their account information and make corrections or updates after login. Keeping such information up to date is solely the responsibility of the user. Registered users may also close their account by contacting customer support.

Data Retention

We retain your personal information for as long as necessary to provide the Service and fulfil the transactions you have requested, and for other essential purposes such as complying with our legal obligations, maintaining business and financial records, resolving disputes, maintaining security, detecting and preventing fraud and abuse, and enforcing our agreements.

Data Security

We follow strict security procedures in the storage and disclosure of information which you have given us, to prevent unauthorised access in accordance with the UK data protection legislation.

NLMD always has, and will continue to, strive to make your data as secure as possible.

Grounds for Processing

When we collect any personal information from you within the scope of European data protection laws, we do so (a) with your consent; (b) where necessary to provide the Service, fulfil a transaction or otherwise perform a contract with you or at your request prior to entering into a contract; (c) where necessary for our compliance with a legal obligation; (d) where necessary for the performance of a task carried out in the public interest; and/or (e) as necessary to fulfil our legitimate interests as described below, except where our interests are overridden by your privacy rights. Where we rely on your consent to process personal information, you have the right to withdraw your consent at any time, and where we rely on legitimate interests, you have the right to object.

Our legitimate interests are: to deliver our products to our customers and their end users; to detect or prevent fraud; to protect the security of our systems, customers and users; to further develop our products; to operate our business (by performing customer relations management as well as incidental processing in our back office for these purposes); to enable our customers to comply with legal obligations; to provide customer service or support; or fulfil our other legitimate interests as described above.

Your Rights

You have the right under European and certain other privacy and data protection laws to request free of charge:

  • access to and correction or deletion of your personal information,
  • that we cease or limit our processing of your personal information,
  • a copy of your personal information (right to data portability), and to
  • object at any time to processing of personal information concerning you for direct marketing.

If you would like to exercise any of these rights, please contact us at the address set out below. We will respond to your request consistent with applicable laws. To protect your privacy and security, we may require you to verify your identity.


We will update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. If we make any material changes, we will provide notice through the Service or by other means.


In the event that you wish to make a complaint about how your personal data is being processed by NLMD or how your complaint has been handled, you have the right to lodge a complaint directly with the supervisory authority and NLMD's data protection representatives.

If you have any concerns about NLMD usage and privacy, you can contact the NLMD.

  • e-mail: info@nlmd.co.uk
  • post to: NLMD, Putham, Wheddon Cross, Minehead, Somerset. TA24 7AS
  • tel: 01643 841611